Framebridge
New York, New York
Retail
2020
“Working together with Studio Tack, the Framebridge team created an interactive retail space that adds excitement to frame shopping. Classic drafting tables are set up throughout the 1,700-square-foot store allowing customers to collaborate with staff to choose frames and mats. For an immersive touch, iPads are set up to show renderings of art in different frames, enabling buyers to test options before making their order.”
Role
Interior Design
Scope
Retail Buildout: Williamsburg Flagship Store, Atlanta Westside Provisions, Atlanta Buckhead
Partners
Architect: Two One Two Design
Contractor: Shawmut
Collaborators
Creech, Lowe Hardware, Skylar Morgan Furniture, Allied Maker, IDX
Photographer
Genevieve Garruppo
Designer
Studio Tack
From…
House Beautiful
By Hadley Keller
Visitors to the shop, set in the historic Lewis Steel Building, may well remark that it doesn't, well, feel like a shop—and that's on purpose. For the interiors, Framebridge tapped Studio Tack, a New York firm best known for boutique hotel design. The shop itself is set up less like your typical cash-and-carry space and more like a creative studio: There's a 44-foot gallery wall with framed nods to NYC, and central drafting tables where customers can work with employees to choose frames and mats.
The space also incorporates Framebridge's technology: On a series of iPads, customers can see a rendering of their art framed before officially pressing "order," when they'll receive the same digital follow-up as with online Framebridge orders. To commemorate the opening, Framebridge has also launched the new Williamsburg frame, inspired by the steel frames of the shop and available exclusively in the store.
